Alyson Chadwick

“I’ve been where my clients are - leading from the front, driving change, and balancing ambition with real life. I know what it takes to align commercial success with purpose, navigate complex stakeholder environments, and turn strategy into action and tangible results, whilst also understanding the realities of juggling work, family, and self. That experience shapes how I coach – grounded, practical, action-focused,  and empathetic”

Alyson has over 30 years of experience shaping strategy, delivering transformation, and working with Boards and leadership teams to make big decisions happen. She brings a unique blend of strategic insight, empathy, and practicality to her coaching - helping leaders move from complexity to clarity, and from intent to impact.

Alyson’s career spans consulting roles in the UK and USA, senior leadership roles at Co-op Bank, including leading the integration with Co-op Insurance, and as Group Strategy Director at Co-op Group, playing a pivotal role in the rescue and relaunch of the Co-op and leading the development and relaunch of a new groupwide membership offer and operating model. Alyson now works as a strategic advisor and coach to leaders in scale ups and larger, established organisations.

Typical Outcomes

Alyson typically works with senior leaders who are:

• Stepping into bigger or more complex roles and want to accelerate their impact
• Leading complex strategic programmes, transformation, growth or cultural change while keeping people and purpose at their centre
• Navigating expectations and impact in the boardroom and at the executive table
• Balancing high performance and commercial demands with organisational realities and personal resilience

Alyson is skilled at helping leaders find focus, clarity, and create forward momentum. She is known for:

• Bringing structure and focus to big, ambitious goals
• Turning strategy into action, momentum and results
• Cutting through complexity and “knitting the fog”
• Asking the questions that unlock real clarity
• Balancing challenge with genuine support

Clients often come to Alyson when things feel complex, messy, or stuck. Together, they reframe, simplify, and find a clear, confident way forward.

Testimonials

“Working with Alyson has been a phenomenal and truly transformative experience. As a new senior leader, I’ve significantly strengthened both my confidence and capability. I've gained clarity in my skillset, grown in my ability to lead with intention and curiosity, and developed greater confidence in managing complex strategic projects. The dedicated space to reflect outside of the day-to-day has helped me reframe challenges, understand and overcome personal triggers, and communicate direction, ideas and boundaries more effectively within the organisation. I’m now better equipped to balance strategic leadership alongside the demands of departmental management and deliver greater impact in my role. This process has been invaluable in building my resilience, confidence, and influence as a leader. I would recommend Hedgehog in a heartbeat. Thank you, Alyson!” - Head of Client Experience, B2B Services

"Working with Alyson has been a breath of fresh air. She is a highly skilled and professional coach who has supported me to become a better leader with greater strategic impact. Alyson helped me to reframe my thinking, which has led to both personal and business success" - UK Exec Team Member, European Fintech business

‍

‍